Fluffy teen pop could no longer be dismissed in early 2000, for 'N Sync wholly characterized such pandemonium when they beat out Backstreet Boys in selling nearly two-and-a-half million copies of their second album, No Strings Attached, during its first week of release. This was a heavy, pinch-hitting double take in the face of angst-ridden rock as well, and the world of teenybopper frills and thrills would not be beckoned. Playing into the wide world of teen pop sensations, MTV went straight to helm and created a shiny-happy boy band spoof straight from the Spinal Tap mold. What could have been called Match Box 20 and 30, 5GETHER, and Driving 30, was appropriately tagged 2ge+her. To capture the fictitious boy band, video director Nigel Dick was privy to the idea. Dick, known for his fashionable storyline videos for Britney Spears, Guns 'N Roses, and Radiohead, chiefed the made-for-TV movie about the cute five-piece boy band parody. The film and soundtrack premiered in February and young teen fans were introduced to the boys of 2ge+her: "the heart-throb" Jerry O'Keefe (Evan Farmer), "the rebel" Mickey Parke (Alex Solowitz), "the cutie" Jason "QT" McKnight (Michael Cuccione), "the shy one" Chad Linus (Noah Bastian), and "the older brother" Doug Linus (Kevin Farley).